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As Black Friday approaches, experts warn that many sales may not offer significant savings, with 41% of items at major retailers showing no price reductions compared to pre-Black Friday prices. While discounts can reach up to 50% on some items, premium brands typically offer less than 30%. Shoppers are advised to be cautious of misleading pricing tactics and to consider waiting for better deals on beauty products and footwear during Cyber Monday and Travel Tuesday for travel discounts.
This holiday season, 79% of consumers plan to buy dupes—cheaper alternatives to expensive branded items—reflecting a shift in perception, with 51% believing dupes are better than originals. However, while some shoppers embrace dupes, 86% have faced disappointment, highlighting the importance of quality and informed purchasing. Additionally, secondhand gifting is gaining acceptance, driven by sustainability and value, with 83% of shoppers open to receiving such gifts.
Black Friday shopping is expected to be busier than ever, but many deals may not offer significant savings, with 35% of items at major retailers priced the same as before. Retailers are incentivizing early shopping due to potential shipping delays and a shorter holiday season. While fall clothing and electronics typically see steep discounts, beauty and footwear are better bought on Cyber Monday, and toys may be cheaper closer to Christmas.
Lauren Beitelspacher
People
The information provided herein is generated by experimental artificial intelligence and is for informational purposes only.
black friday shopping tips for maximizing savings and avoiding pitfalls
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the rise of dupes as popular holiday gifts among consumers
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strategies for maximizing savings during black friday and holiday shopping
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16:00 16.11.2024
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